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How to ensure you're investing in the right advertising channels: Organic SEO vs. Google Ads vs. Social Media vs. Print
Successful marketing often revolves around spreading your budgets across multiple platforms of advertising. There is rarely one sole magical ingredient that will propel your business into the stratosphere, good marketing comes down to multiple touchpoints that describes your business to the web in the best possible light.
The start of the year is an excellent time to recap and review your marketing strategy, or begin implementing a new marketing plan for your website. Below we've recapped on four of the best ways of advertising your website in 2025 to help you get a head start on your competition.
Organic Search Engine Optimisation
SEO (Search Engine Optimisation) has been around since before the dawn of Google itself. The art of describing your website to Google and boosting your visibility on search results is one of the most cost effective and advantageous tools you can have for your business. Think of it as reaching out to the right customers, within your target location, at the exact time they are looking for your services - what could be better?
Vector7 have over 25 years of success in search engine optimisation so we've got a fair few opinions on how to get the best out of your website advertising. No matter your business or industry, the key is to branch out organically - as the name suggests. Start local and grow your coverage area naturally, reaching out to local towns and cities. With good content (and a website design who knows what they're doing) you'll soon find yourself appearing at the heart of Google Search results, bang at the top of Page One.
In Summary
"SEO provides the most cost effective, long-term advertising for your business. A good strategy promotes quality enquiries from people searching for what you do, and where you do it."
Google Ads PPC
Google Ads, often referred to as 'Pay per click' advertising is often seen as an expensive route to advertising, especially when compared to a proven SEO campaign. With Google Ads, you'll pay a fee for every visitor through their platform - in which case it is wise to ensure you're using it in the right manner.
The main pro to Google Ads is it's speed. You can find your business on Google Page One in a matter of hours, albeit in the 'Sponsored' section of results. This means when launching a new website you can kick-start proceedings with an almost immediate source of traffic, tailored to the search terms surrounding your business, services and industry.
Sounds great, right? It is however worth remembering the costs involved, which can place anywhere up to £50 (or more) per visitor. Prices can quickly escalate and it is an ongoing balancing act to find the right mix. It is also worth mentioning that you only appear at the top of Google Search if you're paying - unlike Organic SEO where you maybe able to carve yourself Page One visibility for a long, long time for very little expense.
In Summary
"Google Ads is a quick way to jump to the top of Google Search. However, you pay the cost of success and quickly return to square one if you stop paying. Use it wisely, scout ahead and launch campaigns in niche sectors to get the best ROI."
Social Media Advertising
Advertising your business on Social Media has appeared on the lips of customers across the country over the past 12 months. Knowing where and how to advertising on Social Media is the golden question and something that takes planning, testing and commitment to get the very best results.
Alongside regular posting of valuable content for your audience, you can also 'boost' posts on platforms such as Facebook, Instagram and LinkedIn for maximum reach and impact.
Adding a social media plan to your marketing strategy for 2025 should revolve around quality content and regular posting - ensuring your profile appears under the nose of revelant audiences locally and further afield. It can work wonders for product-based businesses, as well as serve a role in service-based businesses.
In Summary
"Social Media is a worthwhile addition to any marketing plan, allowing you to present your business in the best light to the right audience. Boosting posts is a very affordable way of reaching out to new customers, however should not be seen as a replacement to website advertising such as SEO."
Print Advertising in 2025
Many of our marketing customers will remember the heyday of print advertising, where Yellow Pages and Thomson Local was delivered across the country through every letterbox imaginable. Whilst times have changes massively in the marketing world, there is still room for a personal printed approach to advertising your business locally.
Tangible print advertising such as leaflets, letters and flyers are an affordable way to advertising your services across local towns and should not be ignored alongside website marketing. In many cases, your business can grace the letterbox for as little as 7p - putting service-based businesses right under the nose of potential customers.
It is however worth considering the frequency of printed advertising, as not to become considered as 'spam'. Use this method now and then, paired with an offering for your potential customers - give them a good reason to pick up the phone or visit your website. Keep it personal and show your team doing what they do best - remember, people buy from people.
In Summary
"Print advertising is not dead - it just requires a gentle, personal touch to extract the best results. Pair this approach with an valuble offering for your customers and you could bring in new business from as little as 7p."
Our web marketing team have spent many years helping businesses grow using a range of skills and services to prove results. For more information about any of our services, please get in touch.
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About Vector7
Vector7 is a company dedicated to forging long term relationships, delivering growth and fueling success by offering a complete digital marketing solution.
Professional branding, photography and print designed to present your business clearly, consistently and with impact.
Structured, results-driven marketing focused on increasing your visibility and generating consistent enquiries.