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Vector7 Digital Marketing

Why Your Website Should Have a Responsive Design

Many years ago, a static website design was enough to make your website look the part. As technology continues to develop and people are increasingly using their smart devices to search the internet, it is becoming ever more essential these days for your website to have a responsive design.

Responsive website design across all smart devices and screen sizes.

What is responsive design?

A responsive website design means that your website and content can adapt and resize to fill all screen sizes. This allows your website to perform at its best and deliver a better experience to your visitors. Whether your users and visiting your site on a desktop, laptop, tablet or mobile, a responsive design will adjust to the screen size.

The top benefits of a responsive website design:

Increased website traffic
Faster website development
Easier management and maintenance
Quicker load times across devices
Improved user experience and conversion rates
Strengthened SEO
Better performance and compatibility with social media

Why should your website be responsive?

With the number of people using mobile devices to perform their Google searches increasing, the percentage of mobile traffic across the internet has increased to nearly 55%. If your website isn’t mobile friendly, this is a large portion of website traffic you could be missing out on.

Not only does a responsive design improve your user experience and help drive more traffic and enquiries to your business, it is also a much more cost-effective method as it is easier to manage across the board. With one website for all devices, you don’t have to worry about extra time and costs involved to develop separate sites for different devices.

Do you know if your website is responsive?

To check if your website is mobile friendly and has a responsive design, head over to your website on your phone or tablet to take a look. Although your website may be mobile friendly, it may only be an adaptive design, not a responsive design. If you are unsure, speak to your marketing team today to find out more.

Speak with the Vector7 design team today

Get in touch with the design team at Vector7 today to discuss updating your website to have a fully responsive design. Follow us on social media to keep up to date with new articles and company updates.