Don’t bring in a third party to run your AdWords, you might as well drop your money down the drain, speak to us and we can integrate it with your web marketing strategy, giving you a far greater return on your investment.
Our customers know that our work gets them found by potential new customers. That’s what we’ve been doing since Vector7 was founded, and we’ve successfully managed the online presence of hundreds of companies across the UK.
Our AdWords campaigns are shown to bring in more money for our customers.
Our customers may not be aware that we can offer AdWords campaigns as well as provide excellent organic search positioning. This isn’t an alternative to the SEO work that is intrinsic to everything we do, but a useful complementary technique to increase your inbound traffic.
Any Tom, Dick, or Harry can say that they can run an AdWords campaign for you, in fact you can do it yourself; but for our customers, having Vector7 manage your pay-per-click advertising is a way to maximise your returns.
Why? (The short version)
- We carefully select the keyword and bids based on a deeper understanding of your industry, not merely the ones that look good in your reports.
- Because we also build your website, we ensure a continuous sales pitch from the moment a potential customer types in their search string to the point they pick up the phone to call you.
- We integrate your PPC campaign with your organic strategy strategy.
- We carefully monitor every single aspect of your campaign to ensure you’re getting the best results.
Why? (The details)
Well, that’s because your AdWords shouldn’t be seen as a stand-alone campaign. We can integrate it fully with your existing web marketing strategy. We don’t just pick a load of random keywords out of a hat, we’ll sit down with you and plan out what aspects of your business you want to target this campaign for. We’ll then use our knowledge of your business together with our long experience in search engine marketing to produce a properly developed keyword list for your campaign.
It’s the detail we use and the joined-up thinking that sets us apart from the people who only do PPC. Once we’ve got your keywords strategy planned, we’ll carefully choose the correct wording for the adverts which will appear in the search results (including testing alternatives to see which ones work better). This is about taking the potential customer right through the process, from when they enter what they want into Google right through to them picking up the phone to you. So the keywords, the adverts, and the landing pages on your website have to be all singing from the same hymn sheet. Because we build your website, we can do all of this in house.
The last piece of the puzzle is monitoring. We pay attention to your website’s traffic anyway. Looking at visitors, what they do when they’re on your website, how many of them actually get in touch with you, and how changes to your website affect this, is all something we do anyway. Adding an additional tier to monitor the effectiveness of the AdWords campaign is a natural progression. This allows us to ensure that we’re getting you the best value for money and that everything we have done is producing the right result.
See our AdWords package, with details of what we can offer and some success stories where we have delivered excellent results for our customers.
What About that Monitoring?
One complaint we’ve heard from our customers about other companies who offer PPC services is the lack of information they have about their campaign. They just pay their money and expect the campaign to be run properly.
Sorry, but if that’s what you’re doing, are you paying attention to how much business this campaign is bringing in? I’ve heard horror stories of people locked into a contract paying in excess of £10,000 without a single report on their campaign’s performance ever being forthcoming.
That being said, there are still people who spend far more than that on printed directory advertising with even less reason to think they’ll even make their money back.
