The end result of our work is to get people to pick up the phone and call our clients. Whether paying for us to focus on your conversion rate or not, it is the number of people who pick up the phone that is a core measurement of how successful our work is.

We want your phone to ring. The phone ringing means you are getting business from your website. This is the most important measurement of what we do. Not all of your calls from people who found your website will be a new business, but once we’ve established a base line we can then work out how effective any new work is in bringing in phone calls. It means we’re bringing in the right traffic, targeting the right keywords and geographic areas.

Our core business is getting people to find your website.

Knowing how many people who looked at your website are calling you should be important to you. It’s important to us, we want to be sure we’re doing a good job for you. We can count how many calls you get from people who found you online. Please note; we can’t, even if we wanted to, snoop on your phone calls. We don’t want to know what your customers are saying to you, just that they are talking to you.

We look for where to find your potential customers online, we work hard to get a link to your website where they will find it (in the Google search results), design your website to make you look appealing, and hopefully encourage this visitor to your website to take that final step and pick up the phone. At that point, you take over.

We do offer advanced services to focus on improving your conversion rate. We’ll work with you to implement all of the marketing tricks we’ve refined over the last decade and a half in turning visitors to your website into paying customers, working with you to bring in the sort of business you really want. If you’re not already using our advanced conversion service, you might be surprised at the difference it can make.

At this point, measuring how often your phone is ringing becomes incredibly important.

Measurement

We have a range of ways to tell how many people are viewing your website, from data taken straight from the webserver to Google Analytics. We can use tools that allow us to see how engaged the users are with your website, how much they like it, and what they do when they are there.

While that’s all helpful, it doesn’t tell us how many people actually do the thing you pay us to do; pick up the phone.

Of course, our customers could record how many phone calls they get. But are those phone calls coming from the website? Are they coming from that Yellow Pages advert that you haven’t yet convinced yourself you don’t need? What about that telephone number printed on all of your invoices? And on the side of your vans?

Do you keep careful records of how new customers find you? Would you trust them to answer honestly if you did ask them? Not that customers would lie to deliberately harm your marketing skills, but they claim they were referred by an existing customer of your’s just in the thought they’ll get preferential treatment.

What if we put a new telephone number on your website, one that redirects to your existing phone system so that the customer doesn’t even know we’ve made a note of the call. We’re not monitoring the call (we can’t) just measuring it. And, just to reassure you, this won’t affect your existing telephone numbers at all.

This won’t affect your existing telephone system.

Yes, not everyone who calls you, having found your phone number on your website, is calling you as a new customer looking for your services. They could be existing customers using the internet as a convenient phone directory. They could be calling to try to sell you something. So we don’t assume that every call is a new customer for you.

But these service/sales sorts of calls would remain fairly steady so as we improve your website; either gaining you new audiences through scoring on Google for a wider range of search terms or working on the content and design of your website to more effectively convert the visitors you have into customers, we can measure the change in the number of phone calls you receive as a consequence.

We’re not spying on you. We can’t listen in on your phone calls. We’re not being nosy. We just want to know that we are doing the best we can for your business.

What Else?

There are other things these numbers can do. Say you’re based in Oxford, but wanted to specifically target Milton Keynes with your new AdWords campaign; why not use a Milton Keynes telephone number on the landing page for this campaign?

If you are setting up an online shop selling to the whole country, maybe you’d like an 0845 number or an 0800 number?

We can also offer a comprehensive VoIP phone system should you require a switchboard service in your office, which connects to your phone system at a fraction of the traditional cost. Including redirecting calls to mobiles at certain times of day, voicemail services attended answering, and call transferring.

What Does It Cost?

If you’ve got an ongoing budget with us, then nothing. We’ll include it in the price.